[kalpeshjoshi]

I'd like to say "Apple, you're already bringing in record revenue quarters, why are you doing this?" But I think the answer would be "because we can," Apple is creating a monopolistic market place for media (look at the battle of record labels providing DRM to Apple and non-DRM to Amazon to lessen-Apple's grip over their digital content) and applications. I think requiring a big player like Sony or Amazon to comply with new policies, will not go over well. I can't see Sony telling Apple "forget it," since I don't know anyone with a Sony eReader... but I could see Amazon and the Kindle, rightly, starting an issue over this. Apple has done a great job of making user friendly (see: locked down) platforms which work well, but the DRM battle and now this could turn public opinion against them.

Apple is just trying to create a new revenue stream early on as iPad sales increase and the tablet market heats up; smart move. It'll take a big ereader player like Amazon to battle them, and if ereader content creates a price hike war due to Apple's insistence on 30% cuts, then negative public sentiment towards pricing or not having access to ebook material that has already been purchased on one platform will hopefully create a retraction in Apple's policy. But then again, the airlines never got rid the baggage fee, and even with negative sentiment we all still pay them.