[makeee]

Somewhat related question:

If a viral project takes off and a month later 95% of your traffic has died off, but you find yourself with 10 million email addresses (signups), is it ethical or even legal to promote a completely unrelated project by emailing everyone?

I'm sure you could word it in a way that doesn't seem too spammy ("Thanks for checking out xxxx, try our new project: yyyyy").

I'm in this situation.. I've held off so far, as tempting as it is, because I hate spam myself..

[prawn]

Can you update your original project with something worth mailing people about, then include in its footer and in the footer of the mail-out, something along the lines of:

"The Makeee network includes OriginalProject.com and the all new NewProject.com (has to be seen to be believed!)."

Or:

"PS. If you've got time, please check out my latest project - I'd really appreciate your feedback."

Or, perhaps a little spammy, do a joint mail-out for two projects in one newsletter?

[Joakal]

If you don't send regular emails, don't email them all yet. With 95% of the traffic dying down, scale back to minimise costs and work on new project until it's finished/ready.

When you get a new project ready; say something along the lines of "This will be the last email from viral-project.

The viral-project closing down, thanks for participating! (Allow option for people to get messages/pm/etc if it's a permanent shut down).

I will be focusing my efforts on a new direction: new-project."

[vaksel]

it's fine to do that in my book...hell it's not like you are selling the email addresses like some people or spamming them with Amazon affiliate links.