[unraveller]

I'd like to see free trials regulated. 80% of the ongoing price should be the maximum discount allowed for any first billing period. It's like a tollway on-ramp advertising "free* toll for X miles, for the next Y minutes" ... "(*) after which, as much as we care to charge". It stifles assessment of the value for the service as a whole, which is the stated point of a trial. A cheap sentiment is understood but an expensive rate is locked-in. It's a Fake Gesture.

Dark patterns at the off-ramp deserve more attention too. Try to unsubscribe from netflix and they would just as soon give you an extra one or two months free, asking you to cancel later. They know something finally prompted you to the task after a few months of sparse usage which may not happen the next time. Before you know it, you helped make a trusted account on a friends device and it becomes easier to justify the expense.