I think there already was, at least in Germany -- based on contracts that made it quite hard to unsubscribe. I think a key to avoiding a general subscription aversion is to make it very easy to unsubscribe.
Yup. Two years contracts, automatically renewed, with three months notice period for cancellation, cancellation by post (yes, by a papper letter), no early cancellations. Reverting the monthly direct debit transaction to "give a hint" to the predatory "service provider" triggers furious response from their accounting and customer service, and transaction cancellation fees. It's hard to imagine how the setup could be even more predatory for a customer. Fuck, even the memory of dealing with this raises my adrenaline level.
Yup. Two years contracts, automatically renewed, with three months notice period for cancellation, cancellation by post (yes, by a papper letter), no early cancellations. Reverting the monthly direct debit transaction to "give a hint" to the predatory "service provider" triggers furious response from their accounting and customer service, and transaction cancellation fees. It's hard to imagine how the setup could be even more predatory for a customer. Fuck, even the memory of dealing with this raises my adrenaline level.