I wonder how much engineering effort went into building that queuing system, versus what it would have cost them to just fix their site so it could scale properly...
On the other hand, how much hype and commitment does it build for people who decide to sit in queue?
Maybe by the time you sit in queue for an hour, you're more likely to make more purchases than you would have otherwise. Or people feel like they're missing out by shopping on Amazon when they can claim a spot in queue.
Maybe by the time you sit in queue for an hour, you're more likely to make more purchases than you would have otherwise. Or people feel like they're missing out by shopping on Amazon when they can claim a spot in queue.
We're not all that rational.