Positives: The main thing I think these guys are doing really well is communicating through their images.
Lawyering (is that a word?) is a personal service, who you're working with matters, and first impressions matter. There are 8 large portraits of the key team on the main page, not hidden away. And I like that they aren't all sharing the same expression. At this point a customer will just be looking for anyone they can connect with, or relate to. We are constantly trying to simulate the future, "what will it be like to share my problems with these people?" And we tell ourselves a story, often based purely on how people look.
I've seen dozens of legal sites without a single human image, but no one wants to share their troubles with an unknown stranger. [That's the route to go even further down if you're competing. Would people want to share their troubles with you? And would they trust you to fight on their behalf. Empathy and Courage, two quite different traits.]
A single good image makes the future more predictable, and the lawyer less of a stranger.
The main hero shot is great. It's both formal and informal. These people are clearly here to work, and this is a prestigious location overlooking the city, but the scene is also reminiscent of a family gathering. This is a powerful family who could be on your side, and have your back.
Lawyering (is that a word?) is a personal service, who you're working with matters, and first impressions matter. There are 8 large portraits of the key team on the main page, not hidden away. And I like that they aren't all sharing the same expression. At this point a customer will just be looking for anyone they can connect with, or relate to. We are constantly trying to simulate the future, "what will it be like to share my problems with these people?" And we tell ourselves a story, often based purely on how people look.
I've seen dozens of legal sites without a single human image, but no one wants to share their troubles with an unknown stranger. [That's the route to go even further down if you're competing. Would people want to share their troubles with you? And would they trust you to fight on their behalf. Empathy and Courage, two quite different traits.]
A single good image makes the future more predictable, and the lawyer less of a stranger.
The main hero shot is great. It's both formal and informal. These people are clearly here to work, and this is a prestigious location overlooking the city, but the scene is also reminiscent of a family gathering. This is a powerful family who could be on your side, and have your back.