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by danpalmer
2394 days ago
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I suspect a factor that makes this trickier is cost per click. You're bidding for a click not a particular spend, so if your cost per click is ~$0.01 then overrunning by 100 clicks only costs $1 over budget. If you're more like $1-5 a click (not uncommon) then you can easily get to $100 over budget. My guess is that this is worse the lower your budget, and $100 a day is a low budget for Google ads when you're considering the whole industry. I would expect that with a budget of, say, $5000 a day, you might still be ~$100 out. |
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