[dagw]

If you think about it economically they only have a tiny fraction of my money. Sure they have the $60 I just spend on a new side table, but they don't have the countless thousands I'll be spending on a new bed, bookshelf, kitchen, dining room table etc. etc. over the next decade. Why on earth wouldn't they want to try to grab that money as well.

[eli]

Low end furniture competes on price more than brand. If you bought a really cheap side table, they know you'll probably but a really cheap bed -- whether it's made by them or not.