[smitty1e]

I'm pretty sure there there is scant Assembly language content in Assembly.

Picking a short, unused name related to the project is hard.

[mushufasa]

Not really?

Literally throwing a dictionary on the floor and pointing would work. Or checking whether the name is being used via a 2-sec google search? People avoid start companies with the same name as other companies -- it's not that hard.

In this case, what about Fett? Flask + (D)jango Fett

[smitty1e]

You may have missed "related", although I suppose use of the Roman alphabet sort of counts.