[ckastner]

What dematerialization? Facebook's entire business model is advertising, in other words: getting you to buy things. It used to be Google's and Amazon's entire business model, too, until they diversified into cloud services.

It's the exact opposite of dematerialization.

Edit: To clarify, I'm not at all against these things. On the contrary. My point is that among those people most vocal in demanding (sometimes radical) change from others, I frequently see a complete lack of self-reflection.

[tonyedgecombe]

It doesn't really matter whether the people calling for radical change are hypocrites or not. That has no material affect on whether there really is a need for radical change. It does make them rather annoying and gives those resistant to change something to criticise them over but it doesn't alter the facts of the situation.

[ckastner]

It affects the discussion of the situation and, by extension, the politics surrounding it, and thereby ultimately the one force that might actually effect the necessary change.