[jfim]

Did you count the lost revenue as revenue per minute times the number of minutes the site was unavailable?

If so, that's actually incorrect when calculating revenue loss. There will be actually be an uptick in traffic after the outage, either through people postponing their intended visit or checking if the site is down for them after it comes back.

I know that at LinkedIn we broke part of the advertisement campaign creation flow from downtime in our service for a short time, and the impact was negligible since ads were still being served, and new ad creation would be just be retried later by advertisers.

Now if you just lost the capacity to serve ads, there might be an impact, but since a lot of advertisements are display ads (to raise brand awareness over an immediate call to action), it's not clear whether or not it's a simple minutes down times impact per minute calculation.

[pdpi]

Revenue/minute * duration actually worked here because what went down was the moral equivalent of a Kafka cluster — ads were still being served, but we couldn’t log clicks/impressions over that period of time

[jacquesm]

Facebook being down is only lost revenue for Facebook. Every other company on the planet just gained in terms of productivity and revenues.

[lovecg]

How do you figure? Don’t a lot of businesses basically use Facebook/Instagram as their main (or only) front page?