[PaulMontreal]

i'm guessing these guys are competitors? their sites are non offensive but they aren't doing anything special (worth modelling) you have lots of opportunity to beat them on that front. tap into one set of values, and get more personal (less corporate). good way to start is think about which type of people you most like helping, then dig down until you understand their soul. we're all driven to achieve more control and predictability, all that differs is how we go about that. Pick a group you like and go all in on talking directly to them, in the language they use.

[PaulMontreal]

i might break down the other 2 sites a little more on here, later today.

[PaulMontreal]

bubble.io points of interest... - basic value proposition is clear. - level of simplicity is emphasized. if you're selling tech to a less technical audience, you want to make it clear this is easy ala "drag and drop, one click hosting, full control" - almost all consumer btw are attempting to gain more control in their life through a purchase. - Join 326,534 Bubblers today! enter email to get started. So not only are they providing social proof of their popularity, but they have a business model to make that possible, with multiple free or low priced options to build that number. - a lot of their other copy isn't that great and much of it won't be read beyond the headlines. people scan to see what they should read, when you write copy for scanning, they never read anything but the headlines. - they also lack any kind of humanity, people buy from people, that's your opportunity to compete with them. showcase real humans and real human projects way more upfront. - I think their pricing and ease of getting started is a key point, everyone is comfortable with the idea of starting free and paying more as you scale. - they also name the various groups their customers fall into, so people can think "yes, this is for me". - combine the above points, and its enough for someone to sign-up and start the process. How far they get depends on the app itself.

So your opportunity to compete is (as is often the case with tech sites) to lead with a more human approach. Show yourself, show your customers, show real projects. Just connect as humans, with the humans reading your page. You could also replace 90% of that copy with a dozen, longer, more carefully thought out headlines that deliver a more complete pitch. They are selling their tool - but they aren't selling themselves, and they aren't selling the dream. What is it that people wanting to build their own apps are really trying to achieve? I'd go all in on one of those groups - startups or education/students or businesses. Then you can really talk their language, develop a personality and a community around the pursuit.