Corporate sites like this are interesting. I don't know these guys, but a lot of companies like this have a sales force that does all the heavy lifting, the website does nothing more than act like an old school brochure.
There's a lot of jargon, and stock photography, but they are doing some important things...
- focusing on social proof. they are highlighting being featured in credible 3rd party reports. they are highlighting how many fortune 500 co's they work with. and they have video case studies with credible clients.
If I were a startup trying to beat a site like this, I would focus on the appearance of more human connection to the community. I would create my site with the goal of having zero stock photos, but 10x more photos / videos of real people in the business.
I'd probably use interviews about security issues to justify those images/videos. And you could probably create enough photos/videos from a few days at a single security expo somewhere, maybe without even having to pay for a booth. Just take someone with a camera and interview as many people as possible about their hopes/fears in this space.
You end up with the ability to show and name a bunch of industry people, on your site, and talk to them about security, without them being clients. But you're still creating the perception of a deep connection and trust, in the community/industry. And of course, your get some contact with potential clients in the process.
I'm not sure the site has enough general appeal, or lessons for me to break it down any deeper.
There's a lot of jargon, and stock photography, but they are doing some important things...
- focusing on social proof. they are highlighting being featured in credible 3rd party reports. they are highlighting how many fortune 500 co's they work with. and they have video case studies with credible clients.
If I were a startup trying to beat a site like this, I would focus on the appearance of more human connection to the community. I would create my site with the goal of having zero stock photos, but 10x more photos / videos of real people in the business.
I'd probably use interviews about security issues to justify those images/videos. And you could probably create enough photos/videos from a few days at a single security expo somewhere, maybe without even having to pay for a booth. Just take someone with a camera and interview as many people as possible about their hopes/fears in this space.
You end up with the ability to show and name a bunch of industry people, on your site, and talk to them about security, without them being clients. But you're still creating the perception of a deep connection and trust, in the community/industry. And of course, your get some contact with potential clients in the process.
I'm not sure the site has enough general appeal, or lessons for me to break it down any deeper.