[ForHackernews]

> If you have such an important personal brand to protect, you presumably have something interesting to say

Sorry, but do you actually believe this? In my experience, nearly everyone who talks about their "personal brand" is some variation of a dull-as-dishwater marketing drone. Be a human, not a brand.

[tom_mellior]

> Sorry, but do you actually believe this?

I believe it to the extent that if the person "cultivates" GitHub and GitLab profiles, presumably they at least have new releases of interesting features to announce, for whatever software they develop there.

[byteshock]

Do you really think people will draw their concussions about you based on a Twitter account they found with the same username?

[dillonmckay]

It depends on the severity of head injury.