[jasonlotito]

What I mean is pricing isn't always the same on the pure product for an individual. Not everyone can load up a huge dresser into the trunk of their mini and get it to their flat. And if those places have delivery charges... =)

IKEA was founded on solving that exact problem.

That being said, I wish I had the room to do my own wood work. One day, one day. =)

[ErrantX]

Fair point. FWIW none of those places charge delivery in this case.

You are right; IKEA sell cheap. And they also sell convenience - and market economics means that cheaply convenient is more expensive than cheaply awkward.