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by zozbot234
2399 days ago
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The problem with hardware Kickstarters is that creators word them as presales, instead of funding for an inherently risky venture (which all hardware projects are). "Rewards" should never be the deciding factor behind contributing to a Kickstarter campaign. That way, even if a Kickstarter fails, it's no big deal; nobody is losing anything other than their actual stake in the project. And the creators are highly incented to succeed, because every sale they make thereafter is a "full" sale; with a captive market of backers, no less. |
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Nail on the head. Can’t emphasize this point enough. They are perks. They cannot be the product in most cases, because the product may fail and the entire dynamic is “I didn’t get what I bought.” The dynamic should be “I donated and it didn’t pan out unfortunately” in the case of a failed project.