[dfsegoat]

He gets into the relevant details in his speech at below timestamp [1]:

> "Just imagine what Goebbels [2] could have done with Facebook"

I think the bottom line is he is good at social engineering, and he recognizes the signs of manipulation at scale. Beyond that, he is smart enough to consume the literature.

Note: Video is his award speech from ADL. But has sensitive wording and is NSFW. I found it to be pretty well put together - maybe reaching a bit in parts.

[1] - https://youtu.be/ymaWq5yZIYM?t=247

[2] - https://en.wikipedia.org/wiki/Joseph_Goebbels