Because they're absent from most of Europe, because of their huge cylinder-volume the tax-related costs are pretty big in many European countries (there's only 2 F150s that I know of in the 2-million European capital I live in). This being an EV car will probably have close to no taxes attached to it so chances are some EV-enthusiasts will buy this instead of a Model 3 or Model S.
I live in Europe (Ireland) and F150s, Rangers, and other pickups are very common as work vehicles here. There's also a lot of 4x4s like Land Cruisers and Defenders with bull bars, which are presumably less safe for pedestrians.
I've had cars slightly touch me while I was crossing the street, but because they were generally small cars they were only touching my feet. Not at all a pleasant feeling but survivable. A truck, well, it would go straight for the belly/chest, a lot more vulnerable area.