[aleppe7766]

Sadly, it’s an industry that can’t regulate itself and has been overpromising to less and less gullible clients. Unfortunately advertising is still the main revenue source for publishers, good and bad. Google, Amazon and Facebook will find a way around any but the most extreme and impractical blocking, with logins and technology at a scale that isn’t remotely feasible for all the rest of the industry. So in a way this stance is only advancing their strength at the expense of that fainter and fainter competition that’s fed with the breadcrumbs falling from the tables of the big three. Not sure if in the end we’ll consider this battle as worth fighting as many of you presently think.