[sudonim]

Im involved in NYC BigApps (ChallengePost powers it). As far as I know, BigApps is not being advertised on subway cars.

You may be thinking of the MTA's ad "Our apps our whiz kid certified" http://ron.gejman.com/blog/2010/12/20/our-app-are-whiz-kid-c...

[vizvizviz]

That is what I was thinking of, thank you. Sorry for the mixup!