[mortenjorck]

I’ve heard this sentiment before, but I don’t see why one would expect a toy company with decades of expertise in toy design, manufacturing, and plastic chemistry to invent a multiplayer computer game. It’s more like expecting Kodak to invent Photoshop.

Also, computer and video games haven’t exactly done to the toy market what digital photography did to the film market.

[ntw1103]

Actually, the Lego group might have been in a great position to create a multiplayer computer game. They have been running games on their website for years, and even had a massively multiplayer game for a bit. The failure of their own multiplayer game was due to poor management, and not listening to user feedback. Also, they were pretty greedy with their pricing model. It was more expensive than other games at the time.