国进民退 guó jìn mín tuì "state advances, private retreats" was coined to refer to the Chinese government bailing out state-owned enterprises while letting private companies go bankrupt after the 2008 financial crisis. That's both not "now" and also before Xi's rise to power.
If they choose to be "obvious", they mean to show rather than hide it. It is a more aggressive tactic to bring others into the fold. There is no accident when it comes to these things for the communists. It serves as a warning shot.