[jdquey]

People know exactly what to expect when they speak of the company "Dementia Village." They may not hear about the "Dementia care facility" if it's just subtext.

Further, this begins to give people the impression they specialize in Dementia patients only. You can't say the same for another name like "River Falls Village," as someone else suggested.

This is all part of the trade-offs in naming a business.