This is a big power hungry desktop CPU with incremental performance gains with the x86/x64 instruction set from someone not Intel and forcing intel to compete on pricing and performance.
I think that's it: it's sort of an intel vs AMD interest piece. It's newsworthy in that it's a market signal, not a technology signal. The desktop CPU market segment is seeing a lot of transformation as secondary purpose built processors and SBCs become more and more of the market, so this is just sort of a fun puff piece.
Thanks for helping me answer the question.