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In 2018, Koopmans reduced the weight of their buckwheat flour packages by 20% from 500g to 400g - claiming 'renewed' on the package, without specifying that 'renewed' only meant that less product was provided. It is unknown whether wholesale prices were affected, while it is certain that retail pricing remained exactly the same.

From the article, this example almost seems as if there was a deception. They claim their product is "renewed" but in reality all they have done is lessen how much you get. If I read renewed I would think they have changed the formula of their food, hopefully for the better, and that is why I am receiving less of their product. The fact is, nothing was changed, there is no renewed product and I am being sold less for more. Yes the price is still listed and I can make a decision as to if I buy it or not but be honest in this situation the company putting "renewed" on the packaging is hoping you believe they have improved their formula.

[lotsofpulp]

> If I read renewed I would think they have changed the formula of their food, hopefully for the better, and that is why I am receiving less of their product.

Why would you think that? If I read renewed, I would think that it’s some BS marketing, since there was no verifiable claim made.