[Cougher]

Deception is not the same as lying. The information can be accurate, but presented in a way that is intended to fool the other person. Increasing the price is a more obvious way of charging more money for a product; reducing the package size is less obvious. There's a reason why a company would choose the latter: they know full well that most people will pay less attention to the unit price than they will to the package price.

[lotsofpulp]

And that’s the buyer’s problem.

Unless one is suggesting legislation requiring the use of certain package sizes, I don’t understand why people shouldn’t be expected to suffer the consequences of not understanding the concept of unit price.

It would be interesting if sellers were required to show a 52 week graph of unit price though with each product.

[Cougher]

Yes, it is the buyer's problem. And no, it doesn't follow that just because a person acknowledges sketchy business policy that the person believes that the answer is legislation. In my case, I understand unit pricing, but It's easier to remember whole package pricing than remembering unit pricing, as well as sizes that were in whole units versus fractional units. It's also aggravating that I have to buy more product than I need in order to make certain recipes that have been geared toward old standard sizing. There are also people out there who lack the intelligence to understand simple concepts and obviously they are expected to suffer the consequences for being less capable intellectually.

[cpcallen]

It's worth noting that in the UK until fairly recently bread could only legally be sold in either 400g or 800g loaves.