[belorn]

Online advertisement are constantly using the same exploits that malware and can be seen as part of the progression ladder when walking from being zero-day to universally patched.

A while back ago malware started to use a scheme similar to fast flux, but rather than changing the IP address they used a chain of cnames to hide the malware network. In order to combat this researchers developed detection tools to find algorithmic generated domain names and flag them as suspicious at the resolver layer. I would expect to see the same mitigation method to travel into ad-blocking.