| > Or we could make all of that illegal I don't see a good way to do that, at least.. a way that's practical to actually enforce. As it is, the FTC is fairly toothless and is better at offering guidelines than policing. > as it does in every field except for the web Well.. that's just because they have dedicated account executives and sell advertising through a combination of direct solicitation and much smaller amount of "walk-in" business, that's not practical for all creators or formats. > Web is the one weirdo market with tracking. This has always been the holy grail for advertising, the other industries put up with statistical "audience modelling" only because they have to; however, working in one of those 'other fields' I can tell you.. our account executives will take as much direct tracking data as they can get. e.g. "Have you installed our Radio App?!" > Make that illegal and it will be good like all the other markets. I feel like we lost the fight a long time ago.. I remember when the 'Flash Blocker' plugin was a great tool. Unfortunately, too many modern sites are entirely reliant on JS in a way they never really were for Flash and the idea of using 'Script Blocker' that's on by default makes navigating the web exceptionally difficult. It's too bad, because it's probably the right solution.. why should the sites we visit have the right to execute programs on my computer by default? |