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by onion2k
2405 days ago
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Most ad fraud is the referrer owner faking clicks on ads on their own site. To trust a click you need to trust that the ad was displayed to a legitimate user. That's the hard bit. Ad companies could move to only paying when ads result in a sale, but that only works if there's a sale that can be tracked. If I click a BMW ad and then buy one in the showroom that's really hard to track. |
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