[ignoramous]

Instead of websites deploying reverse-proxies to tunnel ads through, Google has entire websites tunnel through their edge via AMP. Wouldn't surprise me if BigTech gets together and introduces standards that open up more avenues for CDNs to take away even more control and monetize the traffic they serve, on their terms.

Google has pretty much checkmated content-blockers in that they control the servers, the OS, and the clients used by an overwhelming majority internet users and service providers, alike.

[earthboundkid]

TBF, Google is probably going to be broken up in the next five years and AMP will be exhibit A at the trial.

[peteretep]

I guess we get to the point where the content blockers load the scripts, and run heuristics on them before loading them, and perhaps running an adaptive real-time blacklist?

[takeda]

I hate AMP but maybe it is ad blockers, but I believe I can count on my fingers how many times I visited an AMP page.