[Spivak]

I mean if the reason you offer free trails is to make money on people forgetting to cancel then it’s probably best to just not offer a trail.

If you’re offering a free trail to actually let customers evaluate your product then you’ll probably be unaffected by this.

[unreal37]

The purpose is not to "make money on people forgetting to cancel."

The fact of the matter is that many more people buy when a free trial is offered. If your competitor offers a free trial, and you don't, they get more sales than you.

It's "risk reversal". Similar to a "30 day money back guarantee". People are attracted to the idea of there being no risk to trying this and not liking it.

In some industries, you simply HAVE to offer it.

[benologist]

There is a really simple workaround -

     if (person_abandoned_trial) {
        dont_pretend_they_consented_to_lifetime_billing()
     }

[judge2020]

I think a better one is to just never auto-charge after the trial, and lock down your service asking them to start a plan for the main service after the trial.

[denzil_correa]

In that case, offer a limited billing period in line with the trial time period (30 days in your example) and ask the customer for an extension at the end of the billing cycle. If your theory of "risk reversal" is true, they will extend the subscription. It's a win-win, consumers register for "risk reversal" and business get the chance to demonstrate their services.

[rebuilder]

Thats fine, but what about automatically rolling over to a paid subscription? That's not a trial, that's a first-30-days-free offer.

[notahacker]

You can still de-risk the proposition by offering a money back guarantee. Or indeed a free trial where the user gets prompted to confirm they want to subscribe when they try to login in after the free period is up - not a massive issue when the service is actually worth paying for to them. Or indeed a free trial where there's no automation at all and company negotiates a contract with the salesperson after the free period is up.

The only people affected by losing no-confirmation autobilling are those who make non-trivial portions of their revenue on people forgetting to cancel. And the industries and businesses that HAVE to rely on that deserve to fail, frankly.

[phyzome]

> If your competitor offers a free trial, and you don't, they get more sales than you.

Luckily, this would affect both me and my competitor. :-)

[Jamwinner]

Dubious ethical business practice is not somehow magically excused by the presence of competition. This attitude makes my blood boil.

[cglace]

Are free trials unethical? I’m not convinced.

[nicky0]

Only unethical if you obscure the fact that people are signing up for a recurring bill and/or hope they forget to cancel despite not using the service.

[remotecool]

I've not seen it obscured. Its difficult to read a person's mind to know I'd they forgot to cancel or actively remembered they had a subscription.

[Spivak]

Yes but you designed in such a way that the users intent is obscured and assume the intent that benefits you.

If you just don’t auto-bill and ask them for confirmation after the trail then you know for sure.

[droithomme]

A lot of good software works just like this regarding the free trial. The program works for 30 days or 10 uses or such and then disables saving until you buy it. If the software is terrible you simply stop using it. If you found it useful and want to keep editing whatever files you made with it, then you buy it. They don't tell you it is free for 30 days and then charge you at the end of the 30 days unless you figure out how to cancel it. (Often made to be a very difficult task.)

Many newspaper web sites now seem to operate under this model as well, so many free articles per month as a free trial, then a paywall. Sometimes the paywall offers a second tier of free trial, like unlimited articles for a month, and then they start charging. One would argue that the second tier has to start charging automatically otherwise people could simply get a free trial each month. Not so, the free trial is tied to a credit card number and name so the person can't simply keep renewing trials forever. The card policy on trials in this case should still be to get consent before starting the subscription and charging. Many people avoid these sorts of free trials after finding out that cancelling the paid subscription is nearly impossible, sometimes requiring sending through the post a letter in a certain format to an unpublicized address. Having the policy be that consent is required would likely increase the number of people being willing to accept free trials, and the number who subsequently subscribe because they actually like the content or product and not because they got tricked by dark patterns. Many dark pattern operating content providers might have to increase their quality though to retain customers.

It's not enough to have credit card policies on these things, subscriptions are so often abusive that legal reform is needed. In addition to requiring consent after the trial, auto-renewing subscriptions should never be allowed to be the only or default choice. Auto-renew should be something you have to opt in to and we need legal reform to require that disabling auto-renew must be simple, straightforward, and available.