[efsavage]

The most dangerous problem isn't the markup or extra cost, it's that as soon as UBB is old news, the media companies that are now also the internet companies (comcast/nbc) will offer discounts on "in network" bandwidth, so an NBC show will cost you the regular 1.99, but a movie from another network, or an independent production will cost you extra.

I'd be all in favor of this kind of pricing if it was anything resembling an open market, like how the cell phone industry had/has major downward price pressure, but there are far fewer choices when it comes to wires into your house, so the local monopoly effects are very strong.