AKA off campus dorms. This isn't targeting the urban professional, it's for those who want to continue the dormie lifestyle. One of the biggest universities in the country is just a couple stops away on the light rail.
Bingo, when I first moved out here I lived a couple blocks west of this place. It was 70% college kids. They also have a massive park and ride garage there, so I think I know where all those car free people will stash their cars.
Which says nothing bout car-less lifestyles. I went to grad school in a smallish town in a mostly (upscale-ish) rural area. I was mostly fine without a car. I lived mostly on-campus. I had friends with cars. Activities were mostly structured around the idea that students wouldn't have cars. Etc.
But, if I'm living/working there, I probably have to drive to my job, for far greater access to stores, to outdoor activities, to visit friends who are more spread out, etc. Sure, you can sometimes extend a college lifestyle for a few years but, for most people, that doesn't really work long term.