I'm glad this vital issue has finally been raised in this community. I've been writing a checklist of issues to double-check before I launch my startup and almost overlooked this.
It's certainly not a vital issue, but I'd say it's at least an interesting issue. I say that because it's one of those things that people take for granted. It's useful and interesting (at least it is for me!) to analyze the things that we do out of thoughtless habit.