They're a great example of the unintended consequences of regulation. I'm sure the original intent was not to have a huge banner where the options for managing what the site tracks were a one click "sure, whatever" or a multi-stage process of "no -> manage preferences -> categories -> reject all -> find the actual 'save' button, not the 'enable and save' one -> confirmation page where 'cancel' is lined up in the same place as 'save' was previously".
The regulation states that consent should be given freely so not only should tracking be opt-in but it the prompt shouldn’t be obnoxious nor pressuring you to opt-in.
The regulation is sane, you should blame the lack of enforcement that allows assholes to get away with being non-compliant.