[cosmie]

Have you ever thought about packaging up the analytics you can derive from this into a product offering?

The inspiration you mentioned in another comment is the exact impetus that would make for a lucrative offering, particularly on the agency side. Things such as email cadence, offerings, screenshots of the specific emails, etc. Either at an individual brand level, rolled up to a pre-defined category, or allowing individuals to choose their own basket of companies to create benchmarks from. Would be really useful when creating pitches, but also for ongoing digest reports for competitive monitoring.

And that's just based off of re-packaging what you're already showing. There are lots of additional useful opportunities that would only varying levels of effort to unlock.

[chaz]

Great ideas -- thanks! A couple of people have suggested similar, though selling to hedge funds.

Right now, I think the greatest growth is still from adding more brands and making them more accessible (improving search and navigation), to yield more traffic. Spinning up a new product and sales channel might be a distraction, but definitely worth thinking about as the site grows.

[cosmie]

You could also repurpose the idea and leverage it as a traffic driver. Run a few high-level queries to get the baseline stats, then post those up on a benchmarks page.

That way you have a draw for those types of needs, yielding more traffic from that niche. And could (but don't have to) leverage it as a passive sales channel and low-effort product by just throwing a blurb at the bottom of that to contact if they're looking for something more specific. Which would be a low-effort product of just tweaking the queries you created to get the data for that page, plus the one time upfront effort of making a splashy Excel/Powerpoint template to drop the bespoke query results into.

That'd end up with a solid, minimal effort traffic driver. A potential passive sales channel with minimal incremental effort. And since the targeting/messaging is open ended in nature and you don't want to focus heavily on a new sales channel and product offering, you can let it sit there and mellow while seeing which potential market segments (hedge funds, agencies, in-house, etc) shake out organically. Giving you some potential insights into which area to focus on if you do eventually want to go from passive to active.

[chaz]

Yup, good idea -- just a link + landing page to see what inbound queries come in. Will explore it! Thanks.