I was running email marketing for a brand, and I noticed two things: 1) we spent several days to create each email blast, but the traffic / revenue impact was over in < 24 hours, and 2) I subscribed to dozens of competitor emails for research and I was tired of them.
My hypothesis was that a site that could collect them would be useful, and that it could help extend the lifetime of an email's content effort.
My hypothesis was that a site that could collect them would be useful, and that it could help extend the lifetime of an email's content effort.