[bobm_db]

Whether you like it or hate it, you have to take your hat off to the Tesla marketing department. This thing is a meme on wheels.

_Everyone_ is going to see this, have an opinion on it, and want to know what everyone else's opinion on it is.

[adriand]

Exactly right. It's polarizing. Very polarizing, if this comment thread is any indication. And the pole of people who absolutely love it will buy it. That group of people does not need to be large for this to be successful.

This is a great example of the marketing strategy that advocates focusing on a small group of very passionate customers. If you can create a set of fanatical early adopters for a brand-new product, you're on your way to success. Very few products achieve immediate mainstream success and assuming that Tesla won't likely have the production capacity to meet mainstream demand anyway, this is a very smart play.