[tgsovlerkhgsel]

> walking away from the puzzling aesthetic

This thing looks like straight out of a sci-fi movie. I think the aesthetic is going to get them a lot of sales. If I had use for a car, this would be at the very top of my list, purely based on the looks.

[puranjay]

I hated it at first. But the more I look at it, the more I like it. It's crazy and totally memeable, like a cross between Guy Fieri, Cosmo Kramer, and Jeff Goldblum.

I bet they'll get a ton of sales from people buying it ironically. Which, when you think about it, is why many people buy trucks in the first place - very few are buying it for utility.

[j79]

Unless your use of ironic is in the vein of Alanis Morrissette, I doubt many folks have the funds to buy a vehicle...ironically...don’t cha think?

[jdnenej]

I don't think a car is something you purchase just for the meme.

[samstave]

There is a very interesting study done on Prius owners, where they are buying them for the smugness of the vehicle.

[esoterica]

That has nothing to do with buying stuff for the memes

[TeMPOraL]

Yup. You need to apply only very little imagination here - this is just a paint job away from designs used in half of the sci-fi series of the last 20 years.