Maybe they should aim for a different market segment then. Common Projects, a plain but very well made luxury sneaker seems to be doing well. I'd imagine fighting for scraps against Amazon/Walmart isn't going to go well.
Their market is well off techies/tech adjacent people that don't care about fashion and just want to be comfy (Allbirds are the butt of jokes in any men's style community).
They can't price their shoes too high because their market would scoff at paying more than $~150 for shoes. This market also won't care about where the material is sourced from or who makes it.
Allbirds made a cheap product people can easily copy, so they did. Shrug.
They can't price their shoes too high because their market would scoff at paying more than $~150 for shoes. This market also won't care about where the material is sourced from or who makes it.
Allbirds made a cheap product people can easily copy, so they did. Shrug.