[sswaner]

Why be a staunch Apple supporter? Because the company and its products have a visceral and emotional impact. The company has made products that have been influential and meaningful for nearly 40 years. The brand, the leadership, and the customer experience are more favorable than that of any other company. The products are woven into the fabric of life, worn or carried nearly every waking moment, and depended on and trusted for many of life's most important experiences and relationships.

Not to mention that time in 1997 when Steve Jobs came on stage and I stood and cheered with everyone else at Moscone.