[erikabele]

IMHO the only issue with OpenID in regard to its adoption is how it is presented to the user. He/she shouldn't have to deal with URLs or even the term 'OpenID'. Unfortunately the current UIs & the whole UX are solely engineer-driven...

[Joakal]

Showing OpenID term makes sense as it's branded to be an alternative access choice for users who wish to use OpenID. You are right in that it's poor UI/UX but unfortunately it's the implementation of 3rd parties.

Facebook is implementing a similar proprietary alternative login: FacebookConnect.