[thebokehwokeh2]

Absolutely agreed. My current job is far and away the least technically challenging/complex/interesting work I've done in my 15 year career but it's the most monetarily successful because of stellar sales and marketing and support teams.

Unless you're audience is as technical as you are, the layperson on the street will not know the difference between 2 products given numerous similarities. They NEED to be told that one product is better and just want to talk to a real person to explain how the damned thing works.

Good UX is primary. Good code is secondary. When good UX and good code fail, good human interaction is what is the kicker.