[jeremiahlee]

Unless you’re a member of the Sherpa ethnic group, you are not any kind of “sherpa”. This is culturally insensitive to the 18 Sherpa clans.

Educate yourselves and rebrand:

https://qz.com/128842/the-problem-with-calling-your-career-c...

https://reclaimingsherpa.wordpress.com/2013/05/27/tweet-exam...

[cm2012]

There are about 5,000 English loan words that have other meanings to other cultures. It's not even slightly realistic to stop using them.

[jeremiahlee]

Sherpa was the name for an ethnic group long before English speaking people decided to reduce a culture to a single job.

[WrtCdEvrydy]

:popcorn: as Americans appropriate anything for a few pennies.

[Wordball]

neither of the co-founders are American

[esseeayen]

Australian actually, and in this way I think they mean it as "a guide" is that the wrong use of the word?

[jeremiahlee]

Yes, it’s problematic. It’s reducing an ethnic group to one job.