[Hamuko]

The issue here isn't just the fact that there are personalised ads, it's that Facebook wants to serve personalised ads without consent.

[kevlawrence]

Right, and Facebook is arguing that it’s because they have to fulfill a contract. However, GDPR may block them from collecting the data they need to serve personalized ads. This would mean they wouldn’t be able to fulfill the contract.

To phrase my question in another way, would that contract still need to be fulfilled, if they are blocked by GDPR from collecting the data they would need to fulfill it?