Hacker News new | ask | show | jobs
by Notorious_BLT 2399 days ago
Every time I start thinking about ads being made illegal, I think about the small businesses who don't already have their brand established. Banning advertising entirely would crush many entrpreneurs for whom advertising is the only reason anyone knows who they are.

There's a big difference between massive companies seeking to keep their brand in your mind and small businesses trying to let you know they even exist.

But how do you ban one without banning both? Its a complicated issue

1 comments

The need for advertising arises from having substitute goods on imperfect markets.

If consumers knew the perfect good or service that they wanted to buy and exactly whom to buy it from, there wouldn't be a need for advertising. As it is now, information asymmetry creates a demand for advertising, so until people know everything about every market, you're going to have ads.