[lokar]

And if FB is not feasible without personalized ads, no user should be allowed to make that choice for themselves?

[ivanbakel]

That would be called consent, which is exactly what FB is not collecting.

[pwinnski]

If an illegal operation exists, should users be allowed to make that choice for themselves?

User choice has no bearing on the issue. The activity is either legal or not, and it should not be legal.