[mburst]

I think Kubernetes adds quite a bit of complexity if you've never worked with it before. As does any technology though really. Much easier these days to drag sliders right for more server resources if needed from AWS, GCP, Heroku, etc. Sure it'll cost more, but you have 100mil users and if your system doesn't scale horizontally you probably have a problem that isn't going to be solved by Kubernetes or any other orchestration system.

As an aside I think Voat failed because the community that came was toxic and the team behind it had no intentions of quelling it. https://gizmodo.com/goodbye-and-good-riddance-to-voat-reddit...