[bamboozled]

Fair point.

I guess what I was trying to say is that they're different formats and they encourage different types of engagement.

What I meant is, I don't miss the type of experience that Facebook provided at all.

Instagram feels more like entertainment and the engagement seems more "trivial" to me. I can passively consume or participate in if I have nothing better to do, else I don't miss it.

Facebook started to turn into a boring chore for me.

[MiroF]

Yes, but the problem with FB that Wales is trying to solve is the incentive structure created by advertising and the associated data privacy issues.

Usage of IG leaves that dynamic essentially intact.

[bamboozled]

Yup, I don't really have an issue with the advertisement model as is with IG because it's been a fantastic incentive for me not to look at it :)

However, Wales' mission is noble and I hope he does well!

[MiroF]

The insights they glean from your IG activity is then translated into the ads that you see all over the web - not just restricted to the ones on IG.