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by hcarvalhoalves 2405 days ago
Good, but I think the "Facebook" model is dead by now.

I've listened to a podcast recently about how the younger generation (00's onwards) don't even use social networks the way they're designed anymore. They keep multiple accounts/personas, they post ephemeral content, delete content, etc. It's a lot more about self-expression (Snapchat, TikTok) than having an online presence of your real-life self (Facebook, LinkedIn, etc). In a sense, they're undermining the monopolising network effects by creating many disconnected sub-graphs. It's been eye opening.

4 comments

So, basically, they're rebelling against Facebook's "real name" initiative that completely changed the internet.

I never thought using your real name on the internet was going to catch on. I was terribly mistaken.

But is that because the world has actually changed, of because they are young? Teens have always been counterculture and rejected the status quo. The real question is whether Facebook will be compelling to them when they grow up.
You might be interested in this related article by the founder of Signal. It touches on the same point.

https://signal.org/blog/the-ecosystem-is-moving/

"The device’s address book is now the social network, so using phone numbers as an identifier has reduced switching costs by putting a user’s social network under their control. In a way, the notification center on a mobile device has become the federation point for all communication apps, similar to how older desktop IM clients unified communication across multiple IM networks."

I’d be interested in listening to that podcast, what’s it called?
It's a famous Brazilian podcast, unfortunately there's no transcript, but here's the link: https://www.b9.com.br/shows/braincast/geracao-z/

They had a teenager as guest and the talk dynamic was good, with a lot of Q&A. Since I don't usually interact w/ teenagers I was completely blind to how they were using the web today.

Wow, I didn't know B9 had released an episode on this matter. Thanks for pointing it out!